FIT is an organic fruit and vegetable wash designed and proven to remove pesticides, wax treatments, residue, fertiliser and dirt from produce. In trials, FIT has been shown to remove 98% more contaminants than washing with water alone, and to kill 99.9% of harmful bacteria. Having sold millions in the United States, FIT Wash is beginning to attract attention in the UK. Humanoid were commissioned by Addmaster – holder of the UK distribution rights – to create a memorable viral campaign.
“The idea for the viral FIT Wash ad came from presentations to supermarket buying offices. We needed a viral to catch people’s eye. I noticed during product demonstrations that the innuendo for cleaning certain phallic shaped items made people laugh and remember the product.
“We struggled to find a company who understood what we wanted to achieve, but when we met the team at Humanoid they got it straight away and produced a product above our expectations, quickly and within budget. What appealed to me is that they were very professional, but still great fun to work with. The casting session for ladies to wash cucumbers really confirmed this!
“If you want a professional project, completed in time and within budget by a young enthusiastic team then Humanoid would be my recommendation every time.”
Paul Morris – Managing Director, Addmaster (UK) Ltd
|Street:Staffordshire Technology Park